Northwestern Medicine
While I was working at Mchenry County Orthopedics, as a sports performance coach, I curated a re-brand for the new ownership– Northwestern Medicine. Drawing upon my expertise in both sports performance and branding, I created a strategic overhaul that revitalized the institution's visual identity and messaging. While the outcome never came to fruition, the journey itself yielded valuable lessons and insights that continue to inform my approach to branding and project management.
